Tobin Aldrich conducted a review of ActionAid International’s 5 year fundraising and communications strategy as part of the “Taking Stock” international strategy review process. Tobin evaluated ActionAid’s global fundraising performance across 40 markets, benchmarked against competitors and developed recommendations for the charity’s new international strategy.
Tobin Aldrich & Imogen Ward were subsequently asked by ActionAid Ireland to review their fundraising strategy and performance and develop recommendations including a new funding model. Tobin and Imogen supported the recruitment of a new Head of Individual Giving.
ActionAid UK were also supported in the development of their new 5 year strategy. Working with the senior fundraising leadership, Tobin identified the charity’s key strategic choices and developed ActionAid’s core strategic options.