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Imogen Ward & Tobin Aldrich were appointed by Macmillan in October 2016 to help the charity develop their Philanthropy strategy to ensure that this area became a major driver of the growth of fundraising income.

Imogen and Tobin:

  • Conducted an audit and review of Macmillan’s past philanthropy performance and benchmarked this against competitors
  • Carried out a feasibility study for the development of Macmillan’s philanthropy strategy including interviews with key stakeholders
  • Developed a new strategy
  • Supported the recruitment of a new Head of Philanthropy
  • Conducted a review of existing donor relationships and surveyed donors about their experience with Macmillan
  • Supported the implementation of the new strategy and provided coaching and support to the Head of Philanthropy

Tobin and Imogen have been terrific partners at Macmillan, helping us drive the philanthropy strategy and plan and realising the full potential of our programme. They have great insight into the world of philanthropy and their combination of strategic thinking and hands on support has been really valuable to me and my team.

Claire Singlehurst, Director of Relationship Fundraising