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Working with us

AAW provides consulting support across organisational, fundraising and communications strategy. This includes people and organisational development to charities and non-profits nationally and internationally.

To enable organisations to deliver on their plans AAW provide a search and recruitment service. Through many years in the sector we are engaged with the best talent, whether that is on a short-term or permanent basis.

Our principals have over seven decades of experience in executive leadership roles in major INGOs, having delivered organisational change and major income and brand growth. We bring our exceptional insight and strategic approach to projects with non-profits of all sizes across multiple sectors in over 50 countries.

Our Vision

When AAW was established by three individuals – Mark Astarita, Imogen Ward and Tobin Aldrich - we wanted to be sure that we were filling a gap, that we were not just replicating the services provided by other consultancy and search agencies.

As three people who have all been trustees, CEOs and Fundraising and Communications Directors we wanted to provide the sort of service we had yearned for over our combined decades working charity side.  We wanted to work with a partner that had demonstrable experience of running and leading a charity, that could support the development of organisational strategy and structures, and that could ultimately help advise with and secure talented leadership.

Thus we created a practice that sought to provide both organisational consultancy plus a search service. AAW prides itself on taking a consultancy approach to search and a people driven approach to consultancy.  

Immersed in the sector, AAW brings a combination of insight, expertise and connections that is unique in the market, as well as a bespoke, personalised service for our clients.


Led by Tobin Aldrich, our AAW Change Model offers clients a tailored approach to strategy development for fundraising, communications and organisational development projects globally.


Led by Imogen Ward, AAW’s search practice combines the experience of years in top leadership roles in the voluntary sector with an unrivalled network of connections to match the right talent to the right organisation.


Led by Mark Astarita, AAW has access to some of the most exceptional fundraising and leadership talent in the country to provide rapid help where it is needed on a short-term basis.

Our People

Tobin Aldrich

Tobin Aldrich leads our Global Strategy Practice. Tobin is a highly experienced international fundraising and non-profit marketing strategist at a regional, national and global level. Tobin has worked with over 70 non-profits in over 30 countries across the globe to deliver a wide range of strategic projects.

A graduate of Cambridge with an MBA from Cass Business School, Tobin is a highly experienced senior fundraiser who has been an exceptionally successful Fundraising and Communications Director at WWF, Concern Worldwide, Sightsavers, National Deaf Children's Society and Centrepoint in a career spanning over 25 years. Teams led by Tobin have raised over £500 million and recruited over one million new regular donors for charities.

Tobin and his teams have raised significant numbers of seven figure gifts from major foundations and private donors for both revenue and capital appeals. Major multi-million pound partnerships secured include HSBC, Sky and Coca Cola. He has been responsible for devising and leading major integrated fundraising appeals including Sightsavers' £30m Million Miracles campaign and WWF’s multi-million Year of the Tiger campaign. | + 44 (0) 770 295 2875
Contact Tobin about your consultancy needs

Imogen Ward

Imogen Ward leads AAW’s People and Organisational Development Practice and has directed all of our search campaigns. Imogen has worked in top leadership roles in the conservation, health and education sector for over 20 years and is adept at understanding the challenges of growing organisations within a complex setting.

Imogen's previous posts include the Chief Executive of Lessons for Life - a charity that helps children in Africa attend and receive an education that equips them for life, the Executive Director at the Environmental Investigation Agency and the Director of Marketing and Communications at the emergency medical charity MERLIN (now part of Save the Children), where she took income from £7m to £70m over ten years.

Imogen has been a trustee of the emerging markets charity EMpower, Chair of the Environmental Investigation Agency Charitable Trust and the founding Chair of the Misfit Foundation. 

She has also served on the board of the BBC’s Charity Appeals Advisory Committee since March 2017, having been appointed in recognition of her deep understanding of international aid and development.  | + 44 (0) 7974 144384
Contact Imogen about your search needs

Mark Astarita

Mark Astarita is Director of the Red Cross Red Crescent Virtual Fundraising Hub project and also leads on AAW’s interim work. Mark is widely considered one of the most influential fundraisers of his generation. He has led teams raising over £1.5 billion for humanitarian causes and was awarded an OBE in 2015 in recognition of his services to fundraising.

Mark is widely known in both the UK and internationally, often utilising his experience through his involvement in a variety of charities and public bodies. Over 14 years as Director of Fundraising he trebled the income of the British Red Cross. A former Chair of the Institute of Fundraising and Director of Fundraising and Communications at the National Deaf Children’s Society (NDCS), Mark is a truly inspiring non-profit leader.

Mark also held the positions of Deputy CEO and acting Chief Executive at NDCS. He has been a trustee at VSO, served on the board of St Joseph’s Hospice in Hackney and is currently a trustee at St Clare’s Hospice in Essex. | + 44 (0) 7964 230855
Contact Mark about your interim needs