Unrivalled experience

Tobin Aldrich leads our Global and Strategy Divisions. Tobin is a respected and sought-after international fundraising and non-profit marketing strategist, working at a regional, national and global level. He has worked with over 70 non-profits in over 40 countries across the globe to deliver a wide range of strategic projects.

A graduate of Cambridge with an MBA from Cass Business School, Tobin has two decades of experience as a senior fundraising leader including roles as Director of Fundraising with WWF, Concern Worldwide, Sightsavers and National Deaf Children’s Society. In total, teams led by Tobin have raised over £500m and recruited over one million new regular donors.

Tobin is considered a global expert in individual giving and of all channels including digital, DRTV and offline channels. Amongst other achievements, Tobin was responsible for creating and rapidly growing Concern and Sightsavers' regular giving programmes, scaling WWF's animal adoptions programme, developing Centrepoint's Room Sponsorship regular giving scheme and for Sightsavers’ award-winning Million Miracles campaign, which raised over £30 million to fund a million sight-restoring surgeries in developing countries.

With a career spanning over 25 years and working across Europe, North America and Sub Saharan Africa, Imogen has led not for profit organisations working in the global education, health and environmental sectors. Imogen has always been curious about the role that individuals have in making change happen – whether that’s staff, volunteers, campaigners or supporters. With a track record in start-ups and a deep experience of inspiring philanthropy and corporate partnerships, Imogen has been instrumental in taking organisations from idea inception to scalable forces for change.

 In 2016, Imogen co-founded AAW with Tobin Aldrich and Mark Astarita and supports organisations around the world with strategic, practical change programmes focused on fundraising, engagement and organisational development.

Deniz Hassan, is one of the sector’s leading digital practitioners and a regular speaker on digital fundraising at conferences. Most recently he was the digital lead behind the UN World Food Programme's recent astronomic global digital growth – taking the charity’s digital programme from a standing start to a multi-million pound individual giving programmes in the world, driving income in more than 100 countries and five languages.

Deniz has worked with a wide range of charities, big and small, national and international, and has an unparalleled record across both strategic and operational digital planning, technical infrastructures, media buying and analysis.

Poppy is a senior fundraising and marketing strategist with over 20 years’ experience in the not-for-profit sector. With much of her career spent at Cancer Research UK in a wide variety of roles, she has extensive experience of developing new fundraising campaigns and strategies, and is a passionate innovator. She is also a trained Professional Coach.

Poppy’s impact at Cancer Research UK ranged from re-energising long-established campaigns such as Race for Life to launching brand new high-profile campaigns such as Stand Up To Cancer. She also headed up the Strategic Marketing Planning function, working closely with the Senior Leadership Team to shape and develop the fundraising portfolio.

Poppy has worked with AAW as an Associate Consultant since 2017, coming in-house as Managing Consultant in 2023.

Alison is a results-driven strategist with 15 years of extensive experience in developing and implementing impactful,
measurable strategies. She’s adept at strategic planning, problem-solving, change management and stakeholder engagement with a proven track record of leading effective and innovative transformation initiatives and programmes.

Prior to joining AAW in early 2024, Alison spent seven years as a Senior Strategist and Planner at Cancer Research UK where she led strategy development and strategic planning across critical organisational priorities. Selected achievements include leading the development of a high-value supporter partnerships strategy to increase income by 26% (£6.5m) over five years, securing Exec Board approval to redesign the portfolio and change the operating model to support this.

Emma leads the candidate searches for AAW’s Executive Search campaigns and brings a wealth of experience in recruitment within the commercial and not-for-profit sectors, as well as in corporate and major donor fundraising, and prospect research.

Suzie has worked in the recruitment sector for 20 years. She was ranked as one of the top consultants at Brook Street and the highest performing consultant at CF Appointment’s NFP division. Suzie joined AAW in 2018, and is now our Head of Recruitment leading our Shortlisting Service.

Sam has more than 14 years of experience within senior customer service roles as well as administration. Working closely with Suzie Groves, Sam manages and assists with our Shortlisting campaigns, including providing support for candidates and clients, management of the candidate search and arranging all interview logistics, as well as working across our interim campaigns.

Jane is responsible for managing all logistics in relation to consultancy projects and search campaigns. Jane built her career working as a PA to executives in the advertising industry and running her own ‘virtual PA’ service for commercial clients.