Unrivalled experience

Tobin Aldrich leads our Global and Strategy Divisions. Tobin is a respected and sought-after international fundraising and non-profit marketing strategist, working at a regional, national and global level. He has worked with over 70 non-profits in over 40 countries across the globe to deliver a wide range of strategic projects.

A graduate of Cambridge with an MBA from Cass Business School, Tobin has two decades of experience as a senior fundraising leader including roles as Director of Fundraising with WWF, Concern Worldwide, Sightsavers and National Deaf Children’s Society. In total, teams led by Tobin have raised over £500m and recruited over one million new regular donors.

Tobin is considered a global expert in individual giving and of all channels including digital, DRTV and offline channels. Amongst other achievements, Tobin was responsible for creating and rapidly growing Concern and Sightsavers' regular giving programmes, scaling WWF's animal adoptions programme, developing Centrepoint's Room Sponsorship regular giving scheme and for Sightsavers’ award-winning Million Miracles campaign, which raised over £30 million to fund a million sight-restoring surgeries in developing countries.

With a career spanning over 25 years and working across Europe, North America and Sub Saharan Africa, Imogen has led not for profit organisations working in the global education, health and environmental sectors. Imogen has always been curious about the role that individuals have in making change happen – whether that’s staff, volunteers, campaigners or supporters. With a track record in start-ups and a deep experience of inspiring philanthropy and corporate partnerships, Imogen has been instrumental in taking organisations from idea inception to scalable forces for change.

 In 2016, Imogen co-founded AAW with Tobin Aldrich and Mark Astarita and supports organisations around the world with strategic, practical change programmes focused on fundraising, engagement and organisational development.

Deniz Hassan, is one of the sector’s leading digital practitioners and a regular speaker on digital fundraising at conferences. Most recently he was the digital lead behind the UN World Food Programme's recent astronomic global digital growth – taking the charity’s digital programme from a standing start to a multi-million pound individual giving programmes in the world, driving income in more than 100 countries and five languages.

Deniz has worked with a wide range of charities, big and small, national and international, and has an unparalleled record across both strategic and operational digital planning, technical infrastructures, media buying and analysis.

Alison is a results-driven strategist with 15 years of extensive experience in developing and implementing impactful,
measurable strategies. She’s adept at strategic planning, problem-solving, change management and stakeholder engagement with a proven track record of leading effective and innovative transformation initiatives and programmes.

Prior to joining AAW in early 2024, Alison spent seven years as a Senior Strategist and Planner at Cancer Research UK where she led strategy development and strategic planning across critical organisational priorities. Selected achievements include leading the development of a high-value supporter partnerships strategy to increase income by 26% (£6.5m) over five years, securing Exec Board approval to redesign the portfolio and change the operating model to support this.

Ali Kurn has more than 20 years of experience in recruitment consultancy with both in-house and agency experience across the not-for-profit and commercial sectors. Ali spent seven years as Director of Harris Hill Executive Search, firmly establishing their Executive Search team and managing campaigns to recruit CEOs, Directors and Trustees into the charity sector, both permanent and interim. At Harris Hill, as the subsequent in-house Recruitment Business Partner at Nesta (the innovation foundation) and at AAW, Ali has led many leadership recruitment campaigns that have demanded a bespoke, in-depth approach and understanding.

Alex began his career in fundraising and grant administration before moving to executive search and selection where he has worked for more than 15 years, predominantly supporting not-for-profits. Over that period, Alex has held a range of research and delivery positions with top-tier national and international firms, as well as smaller specialist recruitment companies. This includes Veredus, Odgers Berndtson and Cadence Partners, and campaigns covering the international development, climate, social care and public policy sectors.

Suzie has worked in the recruitment sector for 20 years. She was ranked as one of the top consultants at Brook Street and the highest performing consultant at CF Appointment’s NFP division. Suzie joined AAW in 2018, and is now our Head of Recruitment leading our Shortlisting Service.

Luan joined AAW in 2026 as a Search Consultant, bringing over four years’ experience in end-to-end recruitment across sectors including aviation, engineering, IT and the public sector.

Luan began his career at Red Snapper Recruitment working across Southern England and the wider British Isles, successfully supporting major public sector organisations including the Metropolitan Police, British Transport Police, Babcock, Sussex Police, the Financial Conduct Authority and Guernsey Police.

Managing recruitment campaigns across both permanent and contract positions, collaborating closely with clients and stakeholders to deliver smooth, well-organised hiring processes. Luan is recognised for his proactive, relationship-driven approach and dedication to achieving high-quality results.

Jane is responsible for managing all logistics in relation to consultancy projects and search campaigns. Jane built her career working as a PA to executives in the advertising industry and running her own ‘virtual PA’ service for commercial clients.

Chris joined AAW in 2026, bringing ten years of recruitment marketing experience. Having worked within eCommerce, IT, digital and more, Chris is experienced in engaging candidates through multi-channel campaigns.

Chris is dedicated to representing AAW’s clients with clear communication and compelling content, creating high-impact candidate packs and LinkedIn video campaigns that bring opportunities to life. By combining creative storytelling with targeted distribution, Chris ensures roles are consistently reached by AAW’s wide and highly engaged network, driving stronger visibility and engagement