Strategy Development & Implementation

Helping you create real strategies that you can deliver.

  • “AAW provided bespoke and thoughtful guidance to help us develop our new fundraising strategy following the loss of core funding from DFID. Their deep understanding of the sector, of the latest trends but also of the dynamics within organisations, was invaluable. They even offered to brief our Board directly to give them an insight into the wider fundraising environment, which was incredibly helpful in enabling our Board to understand – and subsequently back – our new strategy. If you’re facing a knotty challenge in your fundraising or marketing strategy, I highly recommend giving AAW a call.”

    Polly Markandya | Head of Partnerships & Communications | Water & Sanitation for the Urban Poor (WSUP)

Your organisation, your strategy

Strategies need not only brilliant, well-led teams to deliver them, but also the organisational buy-in at every level to foster a ‘one organisation’ approach.  

At the AAW Group, our ethos is centred on guiding and facilitating you to create a strategy that is owned by your organisation. And one which is resilient and flexible to adapt to the volatile world we are living in. Using our INSPIRE & IGNITE workshop approach we take you through 10 key stages to help you produce a strategy and a 12-month plan that will provide you with a tangible roadmap and the plans needed to deliver at each stage.  

Led by AAW Principal, Imogen Ward, we work with organisations of all sizes from small, locally-based community non profits to huge global organisations working across multiple countries and continents. We adapt our approach to suit your strategic needs - whether you are looking to grasp the opportunity of growth, are facing a financial challenge and need to re-focus, or are looking to seek an entirely different operational model.

  • Income generation & external engagement reviews

    A deep dive into your income and engagement generation activity looking across all fundraising, marketing and comms streams, typically over 5+ years.

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  • Strategy development & implementation

    Using our INSPIRE & IGNITE workshop approach, AAW enables you to create a strategy that is owned by the organisation, resilient and flexible to adapt.

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  • Digital strategy, resource and operation reviews

    Where most digital agencies focus on tactics, we are uniquely placed to take a holistic review across the entire digital ecosystem from culture, strategy and resourcing to technology stacks and campaign execution.

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  • Data strategy, technology & CRM

    In a data-driven future, your data strategy provides a clear vision of how data will drive the wider organisational strategy. AAW will help you align priorities, resources, and roadmaps.

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  • Feasibility & new markets studies

    AAW provides you with the confidence to start working on the big plan, safe in the knowledge that the thinking and maths behind the investment and projected return is robust.

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  • Philanthropy & corporate partnerships

    From developing multi-million dollar major giving strategies to new business pipeline development, we can cover all spectrums.

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