Business intelligence & insights

We design and build meaningful reporting that drive performance — creating clarity, confidence and control with a single source of truth

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Data is everywhere — but insight is nowhere.

Charities are surrounded by data, yet few have a clear view of what it’s telling them. Teams produce endless reports, but they don’t drive decisions. Systems don’t align, definitions differ, and leadership teams struggle to see the true picture.

AAW’s custom Data Insights & Business Intelligence frameworks help you make sense of it all, in one place. We assess your reporting ecosystem — from data sources and architecture to KPIs and culture — and show you how to move from information overload to insight-led action.

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Gain clarity through structure.

Our business intelligence builds look beyond dashboards. We analyse how data flows through your organisation — from CRM to finance to marketing — and how insight is created, shared and used.

We identify where reporting is inconsistent, where key data is missing, and where effort isn’t delivering understanding. Then we design and build a structure that gives everyone, from fundraisers to finance directors, access to the same trusted truth.

We build either on your existing data warehouse and BI tools or otherwise — designing the models, structures and KPIs that make them truly effective. Our work enhances the tools you already use, bringing consistency, clarity and insight to every dashboard and report.

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Inaccurate measurement leads to poor decisions.

Without clear, trusted reporting, it’s impossible to make confident decisions or measure return on investment. We help you define the metrics that truly matter — the ones that connect activity to income, and strategy to performance.

The outcome: reliable, actionable insight that aligns fundraising, finance and leadership around the same goals

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  • "What was really beneficial with working with AAW was their real expertise in data and digital"

    Hannorah Lee | Director of Fundraising | Age UK