AAW Integrate:
Data and technology

AAW’s specialist consultancy, engineering and build team, delivering data strategy and technical architecture. From data strategy to attribution modelling; data governance to business intelligence. We make sure your infrastructure dovetails with your strategy.

Data and technology at the heart of fundraising

Your fundraising and income generation success depends on the strength of its data strategy and systems architecture. Without clear governance, connected platforms and a defined data strategy, even the best fundraising strategies fail.

Hannorah Lee, Fundraising Director at Age UK explains how AAW were able to help transform their fundraising

Data Strategy & Architecture reviews

AAW’s Data Strategy Review helps charities identify gaps, risks, and opportunities to improve data use and alignment with goals. We evaluate architecture, governance, quality, and culture using the EDM Council’s DCAM™ Framework, providing a clear roadmap to enhance data flow, system integration, and decision-making.

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Technology & Systems scoping

Our Technology & Architecture Scoping helps you see the bigger picture — mapping how platforms, data and processes connect, and defining the architecture your organisation needs. The result: a clear, strategic roadmap for a connected and future-ready technology ecosystem.

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“When I joined the RSPCA, AAW were on hand to offer strategic support both in terms of helping shape our income generation operations and appointing our executive team. They are a magic combination that transforms strategic thinking”

Chris Sherwood | CEO | RSPCA
"Their insight and understanding of the fundraising market in the UK is first class as is their ability to engage across a wide section of stakeholders to effectively drive organisational transformation"

Louise Robertshaw | Director of Fundraising & Marketing | London’s Air Ambulance Charity
"Our individual giving programme has been growing significantly and the ability to provide increasing unrestricted income from our supporters is incredibly valuable"

Mairead O’Callaghan | CEO | Operation Smile UK
"AAW were a key partner for Leonard Cheshire during a period of change and transformation. Tobin and Imogen are the go to experts on a whole host of issues and technical approaches. I have really enjoyed working with them and have valued their help and support".

Kate Burt | Former Executive Director of Marketing & Fundraising | Leonard Cheshire
"When the RCRC movement decided to create a global virtual fundraising hub we could think of a no better choice than AAW to lead and develop the project. Their strategic vision has been key in getting this ambitious project off the ground and thanks to their knowledge of international networks and federations, we have been able to prioritize and deliver on services that are of great benefit to Red Cross and Red Crescent Societies around the world."

Helen Alderson | Former Head of UK Delegation at International Committee of the Red Cross | ICRC
“AAW provided bespoke and thoughtful guidance to help us develop our new fundraising strategy following the loss of core funding from DFID. Their deep understanding of the sector, of the latest trends but also of the dynamics within organisations, was invaluable. They even offered to brief our Board directly to give them an insight into the wider fundraising environment, which was incredibly helpful in enabling our Board to understand – and subsequently back – our new strategy. I highly recommend giving AAW a call.”

Polly Markandya | Head of Partnerships & Communications | Water & Sanitation for the Urban Poor (WSUP)

Data insights & Business Intelligence

Fundraising teams need more than reports — they need intelligence that drives better decisions. Turns disconnected data into meaningful insight by designing the models, reporting layers and KPIs that link activity to impact. See what’s really driving performance so you can invest, adapt and grow with confidence.

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Attribution & Marketing Mix Modelling

Understanding what truly drives income has never been more important — or more complex. Combine advanced data engineering with expert fundraising insight to reveal the real impact of every pound spend across each channel and campaign. Move beyond assumptions, and make confident investment decisions based on evidence, not instinct.

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Our Clients

AAW work across a diverse range of clients, sectors and projects, with a selection below. To see a full list of our work with non-profits of all sizes globally that demonstrates our scale, diversity and range click here.