New Insights: The AAW Fundraising Leadership Salary Benchmark Report 2025

It’s been quite a year for AAW and our benchmarking work — and we’re delighted to launch our first ever Fundraising Leadership Salary Benchmark Report, offering a clear snapshot of pay levels for senior fundraising leaders across the UK’s top charities in 2025.

Our analysis reveals that:

• 💷 The average salary for the UK’s top fundraising lead is £116,774.

• 🔗 Integrated portfolios – where fundraising combines with marketing and communications – now make up more than half of all roles, attracting around a 10% pay premium.

• 🎭 Cause area continues to shape pay, with cultural and social welfare organisations topping the scale.

• 📊 Larger charities do pay more, but the difference by income band remains modest, reflecting a more balanced approach than in the commercial sector.

If you’d like a full copy of the report, please get in touch at imogen@aawpartnership.com.

This free resource is part of AAW’s ongoing commitment to supporting the non-profit sector with accessible, actionable data — helping leaders make informed decisions about structure, pay, and talent.

And if you have ideas about other insights or benchmarks that would be useful for your team, we’d love to hear from you. Drop me a line — we’re always keen to listen and collaborate.