Transform your
fundraising

AAW’s consultancy practice helps charities and non-profits strengthen fundraising performance, define strategy, and make confident investment decisions — powered by data, insight and decades of sector leadership.

Modern fundraising is complex. We provide the clarity to navigate it

Fundraising has never been more challenging. Channels, data, technology and donor expectations are evolving - but your strategy doesn’t have to fall behind. We have been in your shoes. With a team of fundraising experts at the helm, we know the demanding nature of the sector. We’re here to help you navigate change and build a fundraising programme that’s smart, adaptable and future-proof. Find out how we ensure your fundraising strategy is built for today and the future.

Hannorah Lee, Fundraising Director at Age UK explains how AAW were able to help transform their fundraising

Income generation & external engagement reviews

Our independent reviews identify exactly what’s driving your income - and what’s holding it back. By examining channels, structures and strategy, we provide the evidence needed to align leadership and focus investment where it will deliver the greatest return.

Learn more

Strategy that works in the real world

A great strategy only succeeds if your team believes in it. We help you build fundraising and engagement plans that are as practical as they are ambitious.

By working alongside your team, we turn high-level insight into a living roadmap - ensuring every decision is backed by evidence and built for the long haul.

Learn more

“When I joined the RSPCA, AAW were on hand to offer strategic support both in terms of helping shape our income generation operations and appointing our executive team. They are a magic combination that transforms strategic thinking”

Chris Sherwood | CEO | RSPCA
"Their insight and understanding of the fundraising market in the UK is first class as is their ability to engage across a wide section of stakeholders to effectively drive organisational transformation"

Louise Robertshaw | Director of Fundraising & Marketing | London’s Air Ambulance Charity
"Our individual giving programme has been growing significantly and the ability to provide increasing unrestricted income from our supporters is incredibly valuable"

Mairead O’Callaghan | CEO | Operation Smile UK
"AAW were a key partner for Leonard Cheshire during a period of change and transformation. Tobin and Imogen are the go to experts on a whole host of issues and technical approaches. I have really enjoyed working with them and have valued their help and support".

Kate Burt | Former Executive Director of Marketing & Fundraising | Leonard Cheshire
"When the RCRC movement decided to create a global virtual fundraising hub we could think of a no better choice than AAW to lead and develop the project. Their strategic vision has been key in getting this ambitious project off the ground and thanks to their knowledge of international networks and federations, we have been able to prioritize and deliver on services that are of great benefit to Red Cross and Red Crescent Societies around the world."

Helen Alderson | Former Head of UK Delegation at International Committee of the Red Cross | ICRC
“AAW provided bespoke and thoughtful guidance to help us develop our new fundraising strategy following the loss of core funding from DFID. Their deep understanding of the sector, of the latest trends but also of the dynamics within organisations, was invaluable. They even offered to brief our Board directly to give them an insight into the wider fundraising environment, which was incredibly helpful in enabling our Board to understand – and subsequently back – our new strategy. I highly recommend giving AAW a call.”

Polly Markandya | Head of Partnerships & Communications | Water & Sanitation for the Urban Poor (WSUP)

Philanthropy strategies built on real-world success

Our consultants have led some of the UK’s most successful high-value campaigns. We offer more than advice. We provide a roadmap for major donor and corporate engagement to help align teams and strengthen your internal readiness. From developing multi-million pound propositions to internal workshops for your Board, we ensure your organisation is ready to secure and sustain the biggest gifts.

Learn more

Feasibility & new markets studies

Moving into a new market or launching a major appeal is one of the most significant risks a charity can take. We provide feasibility studies needed to ensure your investment is sound. By combining rigorous market analysis with real-world fundraising insight, we help you understand the true potential and the hidden risks - peace of mind is priceless.

Learn more

Our Clients

AAW work across a diverse range of clients, sectors and projects, with a selection below. To see a full list of our work with non-profits of all sizes globally that demonstrates our scale, diversity and range click here.