Review your data strategy

Independent, evidence-led assessments reveal what’s working, what’s holding you back, and how to build the systems and strategy for smarter fundraising.

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Is your data working for you — or against you?

AAW’s Data Strategy Review gives charity leaders a clear, evidence-based view of how data and systems drive performance — and a roadmap to make them stronger.

Every decision in modern fundraising depends on data — who to reach, what to invest in, how to measure impact. Yet for most charities, data sits in silos, systems don’t align, and insight is hard to trust.

Our Data Strategy Review gives you the clarity to change that. We evaluate how data, systems, governance and people work together — and how well they support your organisation’s goals.

The outcome: a practical, prioritised plan for building a connected, intelligent fundraising operation.

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The global standard — tailored for the non-profit sector

AAW is the UK’s only non-profit delivery partner of the EDM Council’s DCAM™ Framework — the global benchmark for assessing and improving data maturity.

We bring that framework to life for charities and NGOs, combining structured assessment with sector-specific expertise. Our team translates technical concepts into actionable recommendations — connecting data governance, architecture and culture directly to fundraising outcomes.

Your review is a structured, evidence-based assessment designed specifically for your organisation. It gives you a complete view of your organisation’s data maturity — and the roadmap to improve it.

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  • "What was really beneficial with working with AAW was their real expertise in data and digital"

    Hannorah Lee | Director of Fundraising | Age UK