Fundraising Benchmarks 2026
Thank you for taking part in our Fundraising Benchmarks Survey. Your data helps create a clearer, more accurate picture of sector performance and supports better decision-making. Prepare before you start -download and review the questions so you can gather relevant data beforehand.
Process: Clear, focused questions; complete at your own pace.
Small charities: Specific shortened survey for charities <£1m income
About AAW
The AAW Group (AAW) is a global consultancy and search practice with a highly distinguished track record in not-for-profit leadership.
AAW’s benchmarking services include developing a range of sector reviews and benchmarks, individual charity performance benchmarking and overall Fundraising Benchmarks in collaboration with the Chartered Institute of Fundraising.
AAW provides consultancy support for non-profits of all cause areas internationally. Since 2016 we have supported hundreds of charities and non-profits with fundraising, marketing and income generation reviews, strategy and major appeal development, developing and delivering organisational design, new market strategies, new product development and data, digital and technology support.