Fundraising Benchmarks 2026
The 2026 report is the third annual edition produced by AAW Group in partnership with the Chartered Institute of Fundraising. It is based on data from 105 UK charities, representing over £2.2bn of voluntary income and providing one of the most comprehensive views of fundraising performance in the sector.
By contributing to and engaging with this research, you are helping to build a clearer and more consistent evidence base for understanding fundraising performance across the UK charity sector.
What the research covers
This year’s report explores a range of key areas, including:
Income, cost and return across major fundraising streams
How investment is allocated across acquisition and retention activities
Differences in performance by charity size and cause area
Fundraising team structures and resourcing
Channel performance across individual giving, legacy and digital fundraising
Register your interest
The full 2026 Fundraising Benchmarks Report will be released in June 2026.
You can register your interest to receive early access. The report will be made available free of charge to the first 100 organisations that register.
We look forward to sharing the results with you very soon.
About AAW
The AAW Group (AAW) is a global consultancy and search practice with a highly distinguished track record in not-for-profit leadership.
AAW’s benchmarking services include developing a range of sector reviews and benchmarks, individual charity performance benchmarking and overall Fundraising Benchmarks in collaboration with the Chartered Institute of Fundraising.
AAW provides consultancy support for non-profits of all cause areas internationally. Since 2016 we have supported hundreds of charities and non-profits with fundraising, marketing and income generation reviews, strategy and major appeal development, developing and delivering organisational design, new market strategies, new product development and data, digital and technology support.