Fundraising Benchmarks 2026

Thank you for taking part in our Fundraising Benchmarks Survey. By sharing your data, you’re contributing to a clearer, more accurate picture of fundraising performance across the sector and helping organisations like yours make better-informed decisions.

What to Expect

  • Time commitment: The survey takes approximately 30 minutes to complete.

  • Straightforward process: Questions are clearly structured and focused on key fundraising metrics. You can move through the survey at your own pace.

  • Confidential and secure: All responses are handled securely and reported only in aggregated, anonymised form.

  • Small charities: Specific shortened survey for charities less than <£1m income.

Prepare Before You Start

To make the process as smooth as possible, we recommend downloading the survey questions in advance.

Download Larger Charities Survey - for those with more than £1 million annual income.
Download Smaller Charities Survey - for those with less than £1 million annual income.

Reviewing them ahead of time will help you:

  • See exactly what information is being requested.

  • Gather any relevant data before you begin.

  • Complete the survey confidently and without interruption.

Once you’re ready and have your data to hand, you’ll be able to complete the survey in one focused sitting. Progress will be automatically saved if you close the tab or lose connection. You will need to come back using the same browser and link, and will be able to resume where you left off.

About AAW

The AAW Group (AAW) is a global consultancy and search practice with a highly distinguished track record in not-for-profit leadership.

AAW’s benchmarking services include developing a range of sector reviews and benchmarks, individual charity performance benchmarking and overall Fundraising Benchmarks in collaboration with the Chartered Institute of Fundraising.

AAW provides consultancy support for non-profits of all cause areas internationally. Since 2016 we have supported hundreds of charities and non-profits with fundraising, marketing and income generation reviews, strategy and major appeal development, developing and delivering organisational design, new market strategies, new product development and data, digital and technology support.