Fundraising Benchmarks 2026
The 2026 report is the third annual edition produced by AAW Group in partnership with the Chartered Institute of Fundraising. It is based on data from 105 UK charities, representing over £2.2bn of voluntary income and providing one of the most comprehensive views of fundraising performance in the sector.
What the research covers
This year’s report explores a range of key areas, including:
Income, cost and return across major fundraising streams
How investment is allocated across acquisition and retention activities
Differences in performance by charity size and cause area
Fundraising team structures and resourcing
Channel performance across individual giving, legacy and digital fundraising
Understand how your charity’s fundraising performance compares with the wider sector through the Fundraising Benchmarks Report 2026.
Produced by AAW Group in partnership with the Chartered Institute of Fundraising, this year’s report draws on insights from 104 UK charities representing more than £2.2bn in voluntary income. It provides valuable benchmarking data across key fundraising areas, helping charity leaders understand performance, identify opportunities and make more informed strategic decisions.
Explore sector trends, fundraising investment patterns, income performance and ROI insights from the most comprehensive benchmarking exercises of its kind in the UK.
Get your copy!
We hope you find the insights useful for your organisation.
If you have any questions about the insights, or benchmarking your organisation against the wider results, email enquiries@aawpartnership.com
About AAW
The AAW Group (AAW) is a global consultancy and search practice with a highly distinguished track record in not-for-profit leadership.
AAW’s benchmarking services include developing a range of sector reviews and benchmarks, individual charity performance benchmarking and overall Fundraising Benchmarks in collaboration with the Chartered Institute of Fundraising.
AAW provides consultancy support for non-profits of all cause areas internationally. Since 2016 we have supported hundreds of charities and non-profits with fundraising, marketing and income generation reviews, strategy and major appeal development, developing and delivering organisational design, new market strategies, new product development and data, digital and technology support.