The Lotteries Council
2026 Lotteries Benchmarking Report
If your charity runs a lottery, this report is for you!
AAW Group, in partnership with The Lotteries Council, has brought together new research into the size, performance and changing dynamics of the UK charity lottery market.
Drawing on industry data, charity financial records, a bespoke survey of 25 charities and lottery operators, charity accounts and interviews with senior figures across the sector, the report provides a detailed look at how lotteries are performing and where the market is heading.
Why read the report?
What is happening in the UK charity lottery market?
The report explores the latest market data, including the growth of charity lottery sales, contributions to good causes and the changing economics of running a lottery.
How are lotteries performing?
We look at income, expenditure and return on investment, including how lottery performance compares with other fundraising activities.
What is driving the market?
From player acquisition and retention to the role of External Lottery Managers, the report examines some of the key forces shaping lottery fundraising.
What does this mean for charities?
The research provides practical insight into the opportunities and challenges facing charities that run lotteries, helping fundraising leaders understand where their lottery fits within the wider income mix.
Request the report
The first 100 charities to register will receive the full Lottery Benchmarking 2026 report free of charge.
If your charity operates a lottery, register your interest and we'll send you a copy.
The report was commissioned by The Lotteries Council and presented at its 2026 annual conference.
About AAW
The AAW Group (AAW) is a global consultancy and search practice with a highly distinguished track record in not-for-profit leadership.
AAW’s benchmarking services include developing a range of sector reviews and benchmarks, individual charity performance benchmarking and overall Fundraising Benchmarks in collaboration with the Chartered Institute of Fundraising.
AAW provides consultancy support for non-profits of all cause areas internationally. Since 2016 we have supported hundreds of charities and non-profits with fundraising, marketing and income generation reviews, strategy and major appeal development, developing and delivering organisational design, new market strategies, new product development and data, digital and technology support.