Multi-touch attibution & marketing mix models
We apply advanced attribution and modelling techniques to show where your investment delivers real impact — and where it doesn’t
or call +44 (0) 7586 812 075
Drive your fundraising investment by evidence — not assumption
Charities are spending more across more channels than ever before — digital, TV, direct mail, partnerships and beyond. But few can prove which of them truly drives income. Agency dashboards tell one story, Google Analytics reporting tells another, and finance data rarely connects them.
AAW build and implement independent multi-touch attribution frameworks and design marketing mix models that give you the clarity to cut through the noise. We apply MTA and MMM to understand how every channel contributes to income, where value is created, and how to invest for growth with confidence.
Without accurate attribution, many charities overinvest in the channels that shout loudest — not those that perform best. The result is wasted budget, underfunded growth areas and decisions made on instinct rather than evidence.
Our independently built models provide the confidence to invest wisely. We test the real return of every channel, quantify cross-channel effects, and reveal the levers that drive income. The outcome is clarity: what to scale, what to fix, and what to stop.
or call +44 (0) 7586 812 075
Get a clear view of what is working and what isn’t
Our experience data engineers combine Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM) to give you both precision and perspective.
MTA reveals how digital and direct interactions combine to drive a conversion — from first impression to final donation — using granular, individual-level data.
MMM takes a broader view, analysing years of spend and income data to show the true contribution of every channel, including those without direct tracking (like TV, press or outdoor).
Using your platforms and data, they create a powerful framework for understanding and optimising your fundraising investment — evidence-led, statistically robust and tailored to the realities of non-profit marketing.
or call +44 (0) 7586 812 075
Independent. Built for the sector. Owned by you.
AAW combines deep fundraising knowledge with world-class data engineering. We are independent of media agencies and tech vendors — our only goal is to help you understand where your investment really delivers value.
Our models are tailored to your strategies and your data, balancing statistical rigour with practical fundraising insight. We’ve helped leading charities transform how they plan and justify spend — saving millions through smarter investment decisions.
or call +44 (0) 7586 812 075