Why We Launched AAW Integrate: Meeting the Real Challenges Charities Face Today
By Deniz Hassan, 18th August 2025
I want to share why we’ve decided this is exactly the right moment to launch AAW Integrate.
This isn’t just another new offer. It’s a direct response to the biggest, most consistent problems we see holding charities back - problems no one else seems willing or able to tackle in a joined-up way.
A Decade of Sector Leadership
Almost ten years ago, Imogen Ward, Tobin Aldrich and our sorely missed friend Mark set out to build what has become a powerhouse consultancy in strategic fundraising and engagement. Along the way, they gathered some of the brightest minds in the sector - people with deep experience of what drives income and connection.
Since then, AAW has helped countless organisations transform how they fundraise and engage. But the fact is, today’s problems are very different to those we faced a decade ago.
The Same Challenges, Everywhere We Look
Over the last three years, we’ve conducted a huge number of income and engagement reviews, as well as digital reviews, across charities large and small. Despite all the differences in scale, mission, and resources, the trends have been strikingly similar:
A desperate lack of clarity about performance, because of poorly architected data and technical infrastructure.
A gap in executive-level understanding about how technology and data relate to strategy, and what good looks like in practice.
It’s no exaggeration to say that these issues come up time and time again, often underpinning the most persistent frustrations and failures.
Why Existing Solutions Weren’t Enough
Let’s be clear - there are plenty of good fundraising consultants out there. You can find more tech agencies than you can shake a stick at. There are excellent analysts who will crunch your numbers.
But the market simply didn’t have anyone who could pull it all together:
Someone who could think like a CEO, a Fundraising Director, a Technical Director, and a Data Engineer all at once.
Someone who could architect integrated solutions to complex, seemingly intractable problems.
Someone who understood that strategy, technology, and data aren’t separate silos—they are inseparable if you want to thrive.
Level Up: Creating the Consultancy Charities Actually Need
It was obvious to us that if we were serious about helping charities succeed, our own consultancy offer needed to level up.
AAW Integrate exists precisely to fill this gap. We’re here to:
Design the systems, models, and frameworks that make your strategies deliver reliably and at scale.
Provide end-to-end support, bridging the worlds of fundraising, digital, data and technology.
Give leaders clarity and confidence to make better decisions, faster.
Putting Our Money Where Our Mouths Are
So, long answer short, we launched AAW Integrate to solve the problems no one else is solving.
This is about giving charities a head start, not leaving them to deliver strategies with an arm tied behind their back.
Because the sector deserves better. And because every cause, and every supporter, deserves organisations built on clarity, not confusion.
Final Thought
If your organisation is wrestling with fragmented systems, patchy data, or strategies that never quite get off the page, it’s time to think differently.
We’d love to talk to you about how AAW Integrate can help you build the foundations your mission deserves.