Digital Fundraising Strategy Scenario Builder
Every fundraising team wants more committed supporters — people who give regularly, give again, stay longer, and deepen their relationship over time. But the route to get there isn't obvious. Do you push for regular giving at acquisition, or recruit cash donors and convert them later? Do you concentrate in winter when response rates peak, or spread year-round for better donor quality? And critically — are your KPIs set up to let you pursue long-term value, or do they pull you back to short-term cash?
This tool helps you explore the trade-offs. Move the sliders to build a strategy, and see whether it's realistic given your organisation's appetite for change and capacity to invest. There's no single right answer — but there are combinations that won't work, and this will tell you why.
About AAW
The AAW Group (AAW) is a global consultancy and search practice with a highly distinguished track record in not-for-profit leadership.
AAW’s benchmarking services include developing a range of sector reviews and benchmarks, individual charity performance benchmarking and overall Fundraising Benchmarks in collaboration with the Chartered Institute of Fundraising.
AAW provides consultancy support for non-profits of all cause areas internationally. Since 2016 we have supported hundreds of charities and non-profits with fundraising, marketing and income generation reviews, strategy and major appeal development, developing and delivering organisational design, new market strategies, new product development and data, digital and technology support.