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Understand the forces shaping the UK fundraising market with AAW Group’s UK Fundraising Market 2026 Report.
Drawing on AAW’s proprietary fundraising intelligence alongside publicly available data, the report brings together evidence from across the sector to provide a clearer picture of where fundraising income comes from, where pressure is building and where growth is emerging.
Explore the trends shaping individual giving, legacies, charity lotteries, major gifts, mass participation, charity retail and faith-based giving, and gain a clearer view of the opportunities and challenges facing charity leaders in 2026.
Understand the forces shaping the UK fundraising market with AAW Group’s UK Fundraising Market 2026 Report.
Drawing on AAW’s proprietary fundraising intelligence alongside publicly available data, the report brings together evidence from across the sector to provide a clearer picture of where fundraising income comes from, where pressure is building and where growth is emerging.
Explore the trends shaping individual giving, legacies, charity lotteries, major gifts, mass participation, charity retail and faith-based giving, and gain a clearer view of the opportunities and challenges facing charity leaders in 2026.