Air Ambulances UK

AAW Group, in partnership with Air Ambulances UK, is launching a new benchmarking project to explore fundraising performance across Air Ambulance charities in the UK.

The research will bring together data on fundraising income, investment, activity, team structures and performance, creating a valuable picture of how fundraising is operating across the sector.

The findings will be presented at the Air Ambulances UK Conference in December 2026, alongside the launch of the full 2026 Air Ambulance Fundraising Benchmarking Report.

Why take part?

By taking part in the 2026 Air Ambulance Fundraising Benchmarking survey, your charity will:

• Receive the full benchmarking report free of charge, providing insight into fundraising performance across the sector.

• Contribute to a stronger evidence base for Air Ambulance charities across the UK.

• Have your data treated confidentially, with results anonymised and reported in aggregate.

• Help create more meaningful sector benchmarks, giving charities a clearer picture of fundraising income, investment, teams and performance.

• Spend around one hour completing the questionnaire, with focused questions on key fundraising metrics.

The more charities that take part, the more useful the findings will be for everyone.