AAW How To Series Jo Hastie AAW How To Series Jo Hastie

How Does Our Fundraising Compare?

For as long as I’ve worked in the sector, the issue of how to benchmark the fundraising performance of charities against each other has really bugged me. We have collectively never managed to come up with a way of comparing fundraising activities that manages to be both robust and easy for charities to participate in. As a result we don’t even have a single comprehensive list of the top fundraising charities, let alone good benchmarks for fundraising efficiency across the different areas.

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Jo Hastie Jo Hastie

To Mark, With All Our Love

Mark has been a close friend, colleague and mentor to me for over 20 years. From our time when we first met as part of the DEC to when 7 years ago, he left his beloved Red Cross to join Tobin Aldrich and myself in the newly formed consultancy practice Astarita Aldrich Ward.

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Jo Hastie Jo Hastie

How Has Fundraising Changed Since 2016?

Anybody who has ever tried to benchmark the fundraising performance of charities against each other will tell you it is a thankless and frustrating task. Charities are absolutely excellent at reporting their income and expenditure in confusing and inconsistent ways and the task of comparing apples to apples is, well, an interesting one.

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Jo Hastie Jo Hastie

The Art of Asking for What You Want.

Last week I received an email out of the blue that made smile. I have permission to share it with you and I wanted to do so, to as it’s a great reminder to all fundraisers especially, as well as candidates looking for new roles, to be brave – and that if you don’t ask, you don’t get. And if you ask beautifully, you are unlikely to be ignored and will stand out from the crowd.

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Jo Hastie Jo Hastie

What Can We Learn From Universities About Philanthropy?

In the last year we have been working more with Higher Education organisations than in previous years. It’s a fascinating world and there are definitely learnings for the wider charity sector.

HE philanthropy is very different from charity fundraising. In some ways they can be seen as mirror images of each other.

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Jo Hastie Jo Hastie

The Practicalities of AI

Over the summer I embarked on a mini European speaking tour on how frontline fundraisers can use AI right now to make their jobs more effective. I'm lucky enough to look across the full fundraising ecosystem - from strategy to tech to tactics - and I've found uses across the lot. To put it into context, I’m a digital fundraising expert who uses AI frequently and having spent a lot of time thinking and testing, here are a bunch of things I've learned using it.

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Imogen Ward Imogen Ward

Seeing Things A New

I’ve recently returned from Australia, where AAW have been working with the University of Sydney (USYD). USYD have some big plans and ideas for overall income generation, and they’ve sought our support with planning for their new comprehensive campaign following on from their hugely successful first campaign called INSPIRED which raised a stunning AU$1billion.

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