Transform your
fundraising

AAW’s consultancy practice helps charities and non-profits strengthen fundraising performance, define strategy, and make confident investment decisions — powered by data, insight and decades of sector leadership.

Fundraising has changed. Make sure you do too.

Fundraising has never been more demanding. Channels, data, technology and donor expectations are evolving at speed — but your strategy doesn’t have to fall behind. We help you navigate change and build a fundraising programme that’s smart, adaptable and future-proof. See below for how we ensure your fundraising is built for how the world works today.

Hannorah Lee, Fundraising Director at Age UK explains how AAW were able to help transform their fundraising

Income generation & external engagement reviews

Our independent reviews uncover what’s driving income and what’s holding it back — across channels, structures and strategy. We bring data, evidence and experience to help you see the full picture, align leadership around the truth, and focus investment where it will have the greatest return.

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Strategy development & implementation

A strong strategy isn’t just a document — it’s a plan that gets delivered. We help charities create fundraising and engagement strategies that are ambitious, practical and measurable. Our consultants work alongside your teams to turn insight into action, ensuring every decision is grounded in evidence and built for sustainable growth.

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“When I joined the RSPCA, AAW were on hand to offer strategic support both in terms of helping shape our income generation operations and appointing our executive team. They are a magic combination that transforms strategic thinking”

Chris Sherwood | CEO | RSPCA
"Their insight and understanding of the fundraising market in the UK is first class as is their ability to engage across a wide section of stakeholders to effectively drive organisational transformation"

Louise Robertshaw | Director of Fundraising & Marketing | London’s Air Ambulance Charity
"Our individual giving programme has been growing significantly and the ability to provide increasing unrestricted income from our supporters is incredibly valuable"

Mairead O’Callaghan | CEO | Operation Smile UK
"AAW were a key partner for Leonard Cheshire during a period of change and transformation. Tobin and Imogen are the go to experts on a whole host of issues and technical approaches. I have really enjoyed working with them and have valued their help and support".

Kate Burt | Former Executive Director of Marketing & Fundraising | Leonard Cheshire
"When the RCRC movement decided to create a global virtual fundraising hub we could think of a no better choice than AAW to lead and develop the project. Their strategic vision has been key in getting this ambitious project off the ground and thanks to their knowledge of international networks and federations, we have been able to prioritize and deliver on services that are of great benefit to Red Cross and Red Crescent Societies around the world."

Helen Alderson | Former Head of UK Delegation at International Committee of the Red Cross | ICRC
“AAW provided bespoke and thoughtful guidance to help us develop our new fundraising strategy following the loss of core funding from DFID. Their deep understanding of the sector, of the latest trends but also of the dynamics within organisations, was invaluable. They even offered to brief our Board directly to give them an insight into the wider fundraising environment, which was incredibly helpful in enabling our Board to understand – and subsequently back – our new strategy. I highly recommend giving AAW a call.”

Polly Markandya | Head of Partnerships & Communications | Water & Sanitation for the Urban Poor (WSUP)

Philanthropy and partnerships

Transformational income comes from transformational relationships. We help you unlock major gifts, trusts and corporate partnerships by sharpening your proposition, improving your internal readiness and aligning teams around shared goals. The result: stronger relationships, increased income, and a culture of confident partnership working..

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Feasibility & new markets studies

Big ambitions need evidence. Our feasibility and market studies give you the confidence to invest in new programmes, audiences or geographies — with a clear understanding of potential, risk and return. We combine rigorous data analysis with sector insight to help you make bold decisions, backed by proof.

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Our Clients

AAW work across a diverse range of clients, sectors and projects, with a selection below. To see a full list of our work with non-profits of all sizes globally that demonstrates our scale, diversity and range click here.